The capabilities of digital design
and digital art is always reliant on software. The more complex your software
skills, the better your creative work will be. You learn new tools and new ways
to do things everyday, and the online communities developed knowledge sharing
platforms (all those million and a half design tutorial sites out there) to
teach you these tricks. But that some how defeated the process of art. One
needs to concentrate on the art
itself and not the tool used to create it.
Wouldn’t it be great if you could
just open Photoshop and make those beautiful pictures look even more beautiful
without getting lost? Wouldn’t it be great to open Illustrator and just create
that great comic series you dreamt up the last time you had a chat with one of
your copywriters?
Now, you can actually do that. Adobe
has literally democratized, simplified, minimilised and all the other
adjectives you can put together to say “less is more” with CS6. 600 new features just in Photoshop and over
65 of them were a result of direct customer feedback from people like you and
me. And yes, all of this simplified from ground up (6 of my favorite features which also happen to be Rusell Brown’s
favorites: http://tv.adobe.com/watch/cs6-creative-cloud-feature-tour-for-design/russell-brown-six-favorite-features-from-photoshop-cs6-in-six-minutes/?sdid=JUMMY) Just to give you an overview, CS6 has been downloaded
over a million times (from here
-> http://www.adobe.com/in/downloads/?sdid=JUMTN) and I’am yet to read a single
hate post about CS6. That’s outstanding. From the intuitive video creation
tools, content aware move/patch in Photoshop to the all new Image trace engine
and pattern creation abilities of Illustrator to wrap stabilizer in PremierPro,
it’s the closest you will get to using magic. For someone from the ad industry,
this is the perfect suite. Even though they are demos they've reduced working hours and
improved the final results quite a bit.
Cheers!
